The Swatch website is very contemporary and packed with information, besides acting as the Swatch Online Store. On the site you can get to know of all their exciting and unique products. The product range not only includes current collections but also the Spring/ Summer Collections and Specials. In the 30 years it has introduced an extraordinary series of innovative products. Plastic is back in Chrono Plastic range with exciting and trendy new colours and the Next Generation Collection. The online store presents you Watches, Collections and Jewellery as the main categories. They also offer online buyers free shipping, but to UK only. Read about Swatch SISTEM51, a product that sets new standards. Find in this model a never before simplicity that is so intriguing and surprising. SISTEM51 is an automated (self-winding) mechanical movement made from just 51 components. There's also the a special 30th anniversary watch, the 'Swatch Est. 1983'. Read about the new collection like the Denim Collection, Summer Buzz Collection, Touch Collection and others on offer. The front-page has attractive displays and a gallery highlighting Best Sellers. Or use the search facility to find what you want. There are galleries and galleries of watches for you to browse. You can search by preferences like Best Sellers, New Releases, Watches for her, Watches for him or Must Have Watches. Featured on the lower part of the front page is Latest Products and Collections. You can also subscribe to their newsletter or follow on Facebook, Twitter, Google+, YouTube or Tumblr.