Natoora directly imports fresh seasonal fruits and vegetables that are of top quality and variety. They are known suppliers to some of the top restaurants in London including Theo Randall, River Café and Bocca di Lupo. This online company considers food to be more prominent than being just a fuel. According to Natoora, food must be enjoyed and relished upon apart from just eating it. They work with a network of producers who make sure to supply their customers with natural food stuff including fruits, vegetables, fish, meat and groceries. They provide door delivery service for the groceries ordered. They make sure to supply only fresh items to their customers. Delivery is made to London and several parts of the UK.

Customers can get their products delivered from France, Italy and Britain with the same freshness and quality contained in it. They source meat from small farmers who possess different breeds such as lamb, poultry, dry aged beef and pork. Breeds they trade with are mostly chemical free, pasture fed and directly supplied from small farms. Orders can be cancelled within 7 working days but only on certain conditions. Customers are required to read through their terms and conditions well in advance.