Joules is an online store that has an amazing, colourful collection of clothes and accessories that dress you up and more, which are reminiscent of the country side. Joules was founded more than 3 decades ago inspired by a passion for the colourful lives and attitudes of country folk who had to wear the sober clothes of yesteryear as opposed to their cheerful disposition. The creation of pink wellies then by Tom Joules was a hugely successful endeavour that led to the formation of the store, Joules that is thriving and accessible online now.

You only have to enter to feel the radiance of its theme in an instant. A merry, country look in all its splendour comes across to you, with emphasis on colour and brightness. There are interesting items in pleasing colours and awesome patterns for women, men, girls, boys, babies, pets and home and garden. There is a wide array of dresses, tops, skirts, shoes and boots, willies, jackets, gilets, jeans, socks and tights, sweatshirts, trousers, shorts, jewellery, and accessories like scarves, umbrellas, hats, gloves, hair bands, shopping bags, hand bags and purses, key rings and the like for women. Men can choose from an assortment of shirts, jackets, sweatshirts, jeans, chinos, rugby shirts, polo shirts, shoes and boots, gilets, jumpers, underwear and accessories like wallets, key rings, hip flasks, socks, kerchiefs, umbrellas, caps, bags and belts, with a fascinating vintage touch.

There is a potpourri of similar clothing items for girls in lively prints and designs, alongside pyjamas, fleeces and such others and accessories like ballet bags, leg warmers, hobby horses, hair bands and attractive animal pattern bags that they will love. Boys can choose from clothing categories similar to that of the men’s but with enhanced childlike appeal and supplementary items like hobby horses and the most awe inspiring socks.

Joules has something for everyone including babies, for whom the sweetest dresses with or without animal motifs, stuffed toys, bedding, sleeping bags, Wellies, Moses baskets and others are on offer. Not to leave your pets behind, there is a department devoted exclusively to pet beds of various types so you need not leave your pet feeling high and dry. The Home and Garden section has picnic bags and baskets, blankets, chairs, stools and so on that make for comfortable camping.

There is a sizing guide so you need not be left in the lurch about picking the right fit. On selection of an item for purchase, payment is accepted by Visa, MasterCard, American Express and Maestro debit & credit cards. The store guarantees discretion of your personal details and non transfer of the same to third parties. Security of your payment card details is also assured by the store that encrypts the details to prevent hacking. The delivery charges and time of delivery of the parcel depend upon the location of delivery. A returned parcel is accepted with a full refund of the amount paid or another item in exchange, if sent unused and intact within 28 days of you receiving it. The terms and conditions of their operations are listed in detail on the website.

The Joules warmth extends to offering one career opportunities with them in designing, customer care and other areas. The community has an active presence on Facebook, Twitter and invites your membership so you can contribute to their amusing blog. It also has a newsletter that you can subscribe to, to keep abreast of its sale offers and new trends on display.

The Joules passion for the outdoors is not only reflected in its products that have an element of cheer in them, but also in its friendliness and reach towards its multitudes of happy customers. Its creations are so mirthful that they infect you with the happiness that they signify.