JCDecaux and Mr Kipling have teamed up yet again to dispense cakes from the outdoor media sites following this year’s success. Cakes will be distributed at 20 six-sheet poster sites that are open in several places across the UK during the ‘Cake-to-go’ marketing campaign.
According to Iwan Williams, the managing director of Premier Foods (Grocery and Bakery division), these dispensers will help to promote the new format of bringing Mr Kipling into the new Snap Pack format.
The marketing campaign has been secured through JCDecaux Innovate by Starcom and has been executed by JWT. Upto 500 slices will be dispensed at a touch of a button and each cake thus dispensed will help to contribute donation to a charity. These dispensers will work for a fortnight and will be placed outside the super markets of Morrisson and ASDA.
